Life looks better on Instagram, so if you want to gain more followers – or filter like the famous – here are 8 tips to improve your account instantly!
1. Hashtag Your Heart Out
Think of hashtags as a type of social hook, line and sinker. By throwing them out there, – in concentrated and calculated measure – you can better promote your brand, products or personal mission. Sometimes it’s actually more evocative not to caption a shot, but simply pepper it with well thought out ###.
2. Promote What’s Popular
If you are not using hashtags unique to your brand, go with what is popular. According to Websta, the top 10 # are:
3. Act Natural
The beauty of photography is that it captures an unguarded moment. Remember this when creating your Instagram fingerprint as people can sniff posed and contrived feeds a mile away, and this will reflect back to you - or your brand - as disingenuous.
4. Do It For You
A truly engaging Instagram account is one that is individual and unique. If it’s a personal account, imagine yourself showing your grandchildren in many years to come. Will it encapsulate the life you lived, the things you loved and the person you are with aplomb? Are you personally proud of it? If you are a brand, are you being true to your identity and uploading images that represent you, not what the market expects?
5. Upload All Creatures: Great and Small
The animal kingdom deserves major kudos for many booming Instagram accounts as they always garner onslaughts of ‘likes’ and positive comments. So too do family members; especially kids. But don’t feel like you have to sacrifice the privacy of those around you for the sake of a few more followers. Some of the most engaging images of family and furry friends are not entirely identifiable, so go with backlights, obscured features and even motion in your images.
6. Keep It Uniform
Whether you opt for a brand identity or a personal signature, creating a uniform filter across your account, such as going entirely black and white or sticking to a trio of colours that reflect your brand packaging, will stamp it with a uniformity and identity individual to your account.
7. Encourage Copies
If you are trying to gain traction for your business via a quirky or catchy brand hashtag, be sure to encourage your clientele to use that hashtag when they upload an image of your product or service. This can be used as an incentive for them. For example, if they hashtag your product, they may be eligible for a discount in-store or online with your company.
8. Follow a Leader
Whether you are an aspiring stylist, scientist or scenic artist, follow others in your industry. By making Instagram contact with others in your field, you have a better chance of becoming visible to them and possibly getting some response or words of wisdom should you ask them a question.
Celebrity Instagram Inspiration
Aside from clever hashtags and cute captions, filters prove king when it comes to commanding worldwide Instagram domination! Here are the top tips from the world's leading Instagram stars.
- @beyonce: Although Beyonce has experienced some backlash over rumoured image retouching, one positive thing her account is recognised for is its lack of filters. Beyonce is a big #nofilter fan, steering clear of them in up to 75% of her images.
- @taylorswift: How does Taylor create a warm, welcoming, engaging instagram account that so perfectly reflects her persona and media image? With Mayfair of course! This filter creates a gorgeous blush cast on all images with a centre spot of soft light on the image.
- @kendalljenner: Kendall admits that the selfies she uploads are often edited out of dozens of shots. “Every girl knows, for that one selfie that gets posted, there’s like, 100 behind it,” she revealed in a recent interview.