When it comes to buying denim jeans, women want two things – they want their bottoms to look great, and their tummies to look flat, according to major USA denim jean brand, Not Your Daughters Jeans (NYDJ), the number two selling women’s jeans brand in America.
The brand has just launched its new spring collection which is their biggest collection ever available in Australia.
NYDJ is best known in the USA and Australia as the makers of the original Tummy Tuck Jean®, and has been seen on Oprah.
NYDJ’s National Sales Manager, Laura Lanigan gives her top tips for making sure you buy a great pair of jeans:
If you feel comfortable, chances are the jeans will look good too. Make sure you can sit down and bed over with ease. Jeans should be a pleasure to wear, and not a torture device.
Bend and Stretch
Jeans with a higher percentage of stretch will feel great and fit your body shape best. A two way stretch makes for a great fitting jean.
Choose Your Cut Wisely
Boot Cut Jeans – Very popular cut. Great for balancing out the hips and suits almost any body.
Straight Leg Jeans – this classic shape is perfect for petite woman but also great paired back with longer style tops.
Trouser Wider-Leg Style – Great for tall women and streamlines your look. Minimises the hip and thigh area.
Two Fingers Test
When you try on a pair of stretch jeans, they should be snug enough so you can just fit two fingers down the back waist of your jeans. If the back waist is too loose your stretch jeans will be baggy after the first hour.
If you find the perfect fit, consider buying two pairs, black and denim will be your wardrobe staples. You won’t regret it!
Don’t Always Follow the Trend
Just because they’re trendy, doesn’t mean they will look good on your body shape. In fact for most Australian women it’s the opposite. Muffin tops are never a good look; so don’t wear low-rise if they don’t suit your body.
Back to the 80s
Stretch denim is back. Feel free to lie on the bed and suck in! They should be nice and snug, but comfy.
NYDJ jeans are priced between $230 - $260. For more info check out http://www.nydj.com.au/