The four things that'll make buying a diamond ring easy

When it comes to buying a diamond ring, we all know about the four Cs. But, do you know exactly what they all mean?

Once you know about the four Cs in depth, it can make shopping for that diamond ring much easier. Since most of us will have a certain budget in mind, you can then focus on which ‘C’ is most important to you and prioritise accordingly.

“Every diamond is unique in its own way and the following four characteristics help define them,” Vanessa Brennan, Chief Customer and Brand Officer at Michael Hill, says.


“A diamond’s sparkle depends on the quality of its cut, making it arguably the most important consideration when making your purchase. Too shallow or too deep and the diamond may appear dull, even if the colour and clarity are near-perfect.

“Ultimately, you should choose the highest quality cut your budget allows and compromise elsewhere instead. Our diamond experts recommend cuts graded ‘Very Good’ or ‘Ideal’ for the best effect.”


“Colourless diamonds are graded a D on the Diamond Colour Chart, which runs from D through to Z. These diamonds are extremely rare and of the highest quality. Lower grade diamonds possess varying degrees of colour, with a yellow hue becoming increasingly apparent in diamonds graded K to Z.

“Colour is the second most important characteristic to look for in your diamond. Near colourless diamonds graded G or H possess almost indistinguishable traces of colour at a lower price point.”


“Clarity is affected by small, natural imperfections, which appear on the surface and inside of a diamond which can affect its clarity. And virtually all diamonds are flawed to one degree or another. Those with the highest clarity grading are 'Flawless' diamonds, where imperfections can’t be seen, even with a 10 x magnification.

“In most cases, a diamond’s flaws will be invisible to the naked eye, making 'Slightly Included', and 'Very Slightly Included' diamonds, both beautiful and excellent value options.”


“Carat refers to the weight of a diamond not the size, as is often the misconception. It’s always worth considering carat in relation to cut. Higher grade cuts can make smaller diamonds appear larger, while poor cuts can have the reverse effect.

“Diamonds that fall slightly below the whole and half carat marks are often excellent value – and you’re not likely to notice the difference in size.”

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