This $5 foundation is just as good as Estee Lauder's $60 bestseller, say beauty experts

It can be a struggle finding the right foundation for you - coverage, shade, finish and not to mention price.

Beauty fans are raving about this amazing low-cost alternative to an established favourite that could end your search for the perfect solution forever.

Estée Lauder Double Wear foundation is a cult beauty staple.

It provides buildable coverage with a semi-matte finish, so you can wear it all day without any fear of shine or patchiness. The famous formula is also waterproof, transfer proof and oil-free.



A post shared by Kosmetika M|N ?? (@mncosmeticss) on

But it does cost $59.

So when savvy shoppers on the Extreme Couponing and Bargains Facebook group found an exact match for the Estée Lauder favourite in both texture and finish - they made sure they publicised it far and wide. 



A post shared by Muchomaquillaje (@muchomaquillaje) on


The budget-friendly sensation is Legend Foundation by W7, and it is available here, in Australia, for only $4.99 – saving you $54!

After the original Facebook post, hundreds chimed in to say they have made the swap. One fan wrote, “Love this foundation, I’ve swapped," while another convert claimed,  “I couldn't tell the difference”.



A post shared by w7 Cosmetics Australia (@w7cosmetics) on


The only problem we can see is that now word is out and Legend Foundation by W7 is flying off the shelves globally, you might just need to run and not walk!

Want more? We thought you might like this video.


Sign Out

Join the Conversation

Please note, LifeStyle cannot respond to all comments posted in our comments feed. If you have a comment or query you would like LifeStyle to respond to, please use our feedback form.