Anyone who’s ever shopped at ALDI knows how stressful it is to get to the checkout and try to pack the trolley while your shopping is being scanned at a super-speedy pace.
But now the reason for the crazy juggle has finally been revealed after years of customers querying why there’s a lack of space and a very fast checkout policy.
Former employees and store insiders have lifted the lid on the supermarket’s secrets for a new UK TV show, Inside Aldi: Britain’s Biggest Budget Supermarket and their revelations make very interesting reading!
ALDI has been in Australia since 2001and there are now more than 500 stores all over the country. The German supermarket chain regularly wins awards from shoppers for its pricing and simplicity.
But the store's insiders say a small checkout area means customers have no time to slowly pack their bags.
Instead, they have to put their shopping straight back into their trolleys and then disappear to the back of the shop to pack their bags.
This ensures that customers aren’t at the checkout for ages and staff can serve other customers.
The show also reveals the psychology behind the famous ALDI Aisle of Surprise where the supermarket sells their Special Buys, launched every Wednesday and Saturday.
Experts on the TV documentary say that Special Buys help increase profitability for stores as shoppers splurge on what they see as “luxuries” at discount prices.
And did you know that ALDI has fewer products than other supermarkets? There are just 2000 compared to the typical 40,000 stocked by other big Aussie chains.
Nearly 95 per cent of these products are ALDI's own brand which are cheaper and therefore more cost-effective.
The supermarket has also worked hard to find products that not only look like established brands but taste like them too - meaning we don't mind buying different, cheaper brands for the same quality.