IKEA’S hotly anticipated collaboration with cult Danish design house HAY has arrived in stores at last.
IKEA keeps bringing the goods. So far this year, the flat pack furniture giant has given the world a collection just for cats and dogs, an intriguing scent project with of-the-moment perfumer Byredo, and a set of quirky styles from Lady Gaga’s stylist Bea Åkerlund.
They’re also on a mission to up their sustainability credentials, and move on from the throw away culture they practically invented.
The latest from the world’s largest furniture retailer speaks to their Scandinavian roots. They’ve partnered with Danish design house HAY for a new capsule collection titled YPPERLIG.
Similarly to IKEA, HAY was founded with the idea of making good design more accessible. The design studio was founded in Copenhagen in 2002 by husband and wife duo Mette and Rolf Hay.
The collection is a celebration of ‘scandi style’ basics – light colours, and clean, modern lines. There are larger items like indoor/outdoor plastic chairs, sofas, and coffee tables – and there are also collectable accessories like candle holders, flower vases, trays, and cushion covers.
Best of all, HAY has given us a fresh take on the iconic IKEA FRAKTA bag. The new version is the same shape, size, and made of tarpaulin-style plastic, but has been updated with new patterns and colours.