Selling Houses Australia

How to sell a property with unusual features

The one time you may have to downplay your home's features!

Selling a unique property is always a challenge. Those little personal touches can become difficult selling points later.

This was the case with the Ravenshoe home, which is literally a castle.

We've updated a number of unique properties over the years - a mock tudor home, a gingerbread-style house, a windmill, an art gallery and now a castle.

When selling a unique property, it might be useful to actually downplay some of the more unusual features.

That could be as simple as removing certain décor, or giving it a new coat of paint. That way, your home still has an interesting story, but less chance of alienating potential buyers.

Something I absolutely recommend when you're selling a unique property is using an agent, who will be able to create the right marketing strategies and get the pricing right.

Taking professional photographs is best practice for selling any property, but especially for a unique home.

Your agent should be able to recommend photographers who can capture your home’s best assets.

Depending on the location of the unusual property, you might be more likely to find a buyer from out-of-town, than someone who lives locally. So it would be worth advertising to a wider market.

An unusual property doesn't necessarily mean an unsellable property. All you need is a bit of a plan and some patience. As they say, variety is the spice of life!

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