A property stylist or stager can take some of the stress out of selling your house. Here, two property stylists share how they work and what to look for when searching for a stylist to suit you.
From choosing a time to sell, picking an agent, and going to market, selling your property can be one of the most stressful ordeals to navigate.
For some of us, throwing your doors open to prospective buyers for regular open homes is the most nerve-racking part—will they appreciate your taste in art, your feature walls, family photos, the crates of kids toys, and sentimental nick-nacks?
Rather than risk putting off potential buyers, a property stylist will help to create a blank canvas in your home, making it a shop window of sorts, where buyers can easily envision making it their own. With a fantastic property stylist on speed dial, you may be able to lower your stress levels and, in many cases too, even increase your property's sale price.
We spoke to two of the best in the business to better understand how it all works.
What does a property stylist do?
"The role of a professional property stylist is to transform spaces and places so that they can be admired while highlighting a property’s most flattering features and taking the focus off the negative aspects," explains director of Allure Property Styling, Courtney Younie.
As well as ensuring your home is pristine, a property stylist will work to remove the personal touches throughout your home. Walls might be repainted in neutral tones like white or beige, and family photos and artwork will be cleared away.
A property styled by Allure
"Rather than focus on the latest trend, a property stylist will handpick furniture, art and decor that suits the style of a property so that it looks natural, which helps buyers fall in love with properties from the moment they step foot in the front door."
For property stylist Naomi Findlay, a good property stylist "can draw people to the highlights and diminish some of the low-lights of a home without having to renovate or change the structure of the property at all."
What are the potential benefits?
As well as taking some of the stress out of the selling scenario, Courtney explains "professional styling can increase the likelihood of a higher sale price and reduce the amount of time a property is on the market."
"Most people are willing to pay a premium price for a property that presents well and a property that there’s little to no work to do on," Naomi adds. "Home staging transforms your home and accentuates its’ beauty – it’s one of the easiest ways to give yourself the best possible chance of selling the property for more."
A property styled by Naomi Findlay.
How to choose a property stylist
Not all property stylists are the same. When it comes to choosing one who'll best suit you, you should ensure the stylist understands the market, as well as your target audience of buyers.
"Homeowners can also ask to see recently styled properties to ensure that the stylist pays attention to detail and is capable of working with a wide variety of homes and styles to suit," says Courtney. "Reviews and recommendations from real estate agents are a great starting point for people who are looking to engage the services of a professional property stylist for the first time."
Naomi warns against 'over-staging'. "I’m absolutely certain that you guys have seen rose petals in baths, nine-piece dinner settings or reading glasses opened on an inspirational quote on the side of the bed. Over staging a property distracts a buyer and doesn’t allow them to emotionally connect to the life they want to have in the property."