Is your holiday home earning as much as it should?
Holiday homes are a great lifestyle investment, but when you're relying on the property as a source of income - you need to make sure it's reaching expectations. If your holiday home is not performing as well as you'd hope, Airbnb host, Tonia shares the important things you need to consider to help you boost your listing.
Does it present well online?
"Getting professional photos taken is really important," Tonia explains. "If you're not getting listings, then consider how it presents online. You want to make sure your property looks its best and is attractive to guests. It's worth properly investing in professional photos," she says. People will have other properties to choose from, so make sure you're giving your home its best chance.
Have I priced it correctly?
"Having a reasonable, but profitable price on your listing is important to get right," Tonia explains. To know what you should set your price at, Tonia recommends researching other holiday homes similar to yours to gauge a figure.
"Companies like Airbnb will give you lots of feedback on your price as well, and there are comparison sites around that will help you get a bit of perspective," she says. "AirDNA provides statistics on Airbnb properties as well as other surrounding listings so you can really see what else is going on in your market," she adds.
Is my holiday home easy to book?
"You’ve got to make it easy for people to book," Tonia reveals. "Guests don’t want to have to go through ten steps to book your property, and if the process it too lengthy they'll simply stop and choose something else. They’re used to booking a hotel online in one click, so things like that help," she says.
Am I investing in the right things?
When it comes to the quality of your holiday home, Tonia recommends that while you may be hesitant to splurge, it's worth investing in quality fixtures and good renovations. "I’d always advise quality," she tells. "Things like door handles and light switches and cupboard hinges, they’re going to wear out quickly in holiday houses because you’ve got people who don’t really care about your home."
"It's also worth using wash and wear paint that will endure," Tonia reveals. "If you don’t have a big budget and you just want to get the house ready to rent out, then sure - do what you need to do as quickly and cheaply as you can. But if you’re looking for long term success then do it once, and do it right."
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