Big W removes popular dolls from shelves after parents share outrage over x-rated details

The figurines have a hidden feature which has sparked serious controversy amongst parents.

An American child protection advocate took to social media to share that she had revealed a surprising fact about a popular variety of dolls on the market.

The dolls in question were the LOL Surprise Dolls, which can we purchased at all good toy stores - including Kmart, Target and Big W. In her Instagram video, Bre S. Fuechsel includes footage of the dolls being placed into water, only to come out sporting a sexualised outfit.

"Dip your child’s LOL Surprise Doll in ice cold water and you or your very young child will reveal a disgusting SURPRISE that will not make you 'LOL,'" she wrote.

"Not only will multiple dolls reveal sexy under garments, the dolls nipples will appear as if they are nipping from the water.



A post shared by Bre S. Fuechsel (@brefuechsel) on


After she shared this video, Aussie mums were quick to check if the dolls their children had been playing with for months on end did indeed have the suspiscious looking lingerie appear once immersed in water.

Speaking to LifeStyle, one mum said: "I am appalled. I can't believe they would allow it to have that function, especially because it's a toy which is catered to kids who are 3 years old and up."

While some dolls didn't change, others had fish net stockings and lingerie appear on the figurines body after being immersed in cold water.

While some mums noticed that their children's dolls did not change under water, some did. 

"This one was just a plain doll, with no clothes on. But once we put it in the water, she came out with lacey lingerie and fish net stockings," another added.

Since this was originally reported, it appears Big W have pulled the dolls from Australian shelves.

After a Brisbane mum, Kate Worford shared her frustrations about the product, Big W were quick to make a move. reports that the dolls have been removed from shelves after receiving customer complaints.

“We have listened to our customers’ concerns and have made the decision to remove the range of LOL Surprise #hairvibes dolls from our shelves,” a spokeswoman said.

“We continue to work closely with our supplier to ensure that future ranges of LOL Surprise at BIG W are consistent with our customer’s feedback.”

And according ABC News, the principal commissioner from the Queensland Family and Child Commission, Cheryl Vardon also weighed in on the matter. 

"If a toy marketed at a child has the ability to display secret outfits, or insinuate adult images, then parents and carers have the right to know," she said.

"They should be made aware of something completely unsuitable for the age it is marketed.

"A toy that has the ability to potentially display content that is not age appropriate, without a forewarning to parents and carers, should not be sold."

Have you noticed this feature on your kid's LOL Doll? Let us know what you think on LifeStyle's Facebook page. 

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