Promoting Star Wars: The Rise of Skywalker, Levi's has launched a new Star Wars collaboration. You now can buy tees, hoodies, denim jackets and jeans, featuring everything a hardcore fan could want, from graphics from the original trilogy to quotes - including "I am your father."
The famous jeans company has been a part of the Star Wars universe from the beginning. One of Luke Skywalker's signature costumes featured white Levi's jeans. It was also known that Matt Lucas wore LEvi's throughout the production of the films.
“We want to do something that’s more than just logos on a T-shirt,", says Jonathan Cheung, the senior vice president of design innovation at Levi’s. "So any kind of backstory or relationship that we can find…it provides a subliminal backdrop, inspiration and a ground of authenticity to the creative process.”
The out of this world line is perfect for both men and women. There is an awesome hoodie featuring an image of the original Kenner Chewbacca action figure with “GGWWWRRGGHHH” down the arms and a super-cool retro denim jacket, embroidered with the Star Wars logo on the back.
“We were looking to recreate fan-made vintage,” says Cheung. “There’s a future-vintage flavor to it. You can’t quite place the timeline. It feels very familiar and has that nostalgia but also it’s new.”
So, get into the Star Wars spirit in preparation for Rise of Skywalker with a new Levi's x Star Wars outfit.
All images from starwars.com