IKEA just launched a TV channel that will help you sleep better

Having trouble nodding off? IKEA's new production may be just the thing you need.

How often do you get into bed and scroll on your phone or tablet before you sleep?

It's been widely reported that blue light emitted from devices can keep you from falling asleep, yet while every sleep expert waxes lyrical about limiting screen time before bed, how many of us actually listen?

To combat the fact that we're just not into ditching our devices before bed, IKEA have adopted the 'if you can't beat them, join them' mentality, launching a their first-ever 'Slow TV' channel.

What is Slow TV?

The aim of Slow TV is not to excite you - it's in fact - quite the opposite. Ryan Burman, Country Commercial Activity Leader for IKEA Australia says, "We’re very excited to launch what could be the least exciting TV channel Aussie’s have ever seen! We know that 1 in 4 Aussies struggle with their sleep, so we hope that the rhythmic, monotonous content of the Slow TV channel helps quieten the day, and get the mind and body ready for bed."

IKEA plan to live-stream to YouTube a real-time, 14 day, or 336-hour boat journey of its products aboard a ship to Australian shores.

What will it look and sound like?

With the sound of waves gently crashing against the ship’s stern, two of IKEA's Swedish co-workers, Kent and Sara Eriksson, narrate the nautical journey, reading from the brand-new IKEA Catalogue 2020.

“For all the night owls and Slow TV fans, tune in, kick back and let the dulcet Swedish voices put you in the mood for a great sleep. We want to inspire the many Australians to create the best sleep environment so they can feel refreshed and recharged to get ready for life,” says Ryan.

Where can I watch it?

The IKEA Sleep Ship Slow TV will be streamed from Thursday 12th of September to Thursday the 26th of September, available for viewing HERE.

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