Fans of the product are hailing it as an 'absolutely fantastic' skin saviour.
Pink clay is quite the ingredient of the moment, with Instagram influencers everywhere spuiking the benefits of the natural Aussie ingredient for clearing skin and evening out skin complexions.
These masks can retail from around $20 to $50 for a container, so when eagled-eyed shoppers spotted the Pink Clay Facial Masque on shelves at their local Kmart for only $8, shoppers wondered if the quality was comparable to the big players in clay mask space.
"I have dry skin prone to rosacea and I find this clears it over night," said one fan on the Kmart Mums Australia Facebook page. "I've even used on my 14 year old son who is getting a few pimples, clears it up too. Absolutely fantastic," she raved.
Another poster called out that the mask "smells amazing and 'pretty' much same ingredients as the expensive brands but only $8."
She continued: "I like the softness of my skin after the first use" and claimed the product helped settle redness on her skin.
Due to the cult following of the product, it's not available online, but you can find it in your local store.