When Did You Fall Pregnant?

If you are planning a family, or think you may be pregnant, it’s always a good idea to take a pregnancy test to find out for sure. Over the years, a myriad of pregnancy tests have been developed and put on the market; each with varying levels of accuracy.

Clearblue Digital with Conception Indicator has taken the guesswork out of home pregnancy testing. Its breakthrough Smart Dual Sensor technology, which is over 99% accurate, not only confirms pregnancy in words, but also indicates when conception occured, and therefore how many weeks pregnant you are. So there’s no more ‘reading between the lines’ with this revolutionary technology!

Clearblue is the World’s no.1 selling pregnancy test brand and the brand most recommended by doctors. It is committed to responding to the concerns and needs of women and couples. A recent study conducted by Clearblue indicated that a huge 90% of women are reluctant to use pregnancy tracking tools on the internet to see how far along they are in their pregnancy. Most would prefer to ‘calculate’ based on the date of their last period, however a large number of women could not remember the date!

The distinctive advantage of the ‘Conception Indicator’ feature is that it gives women double confirmation - not only can the test indicate if you are pregnant, but also when you conceived. “This feature, which has been researched for a number of years,”says Dr Jayne Ellis, Director of External Affairs for Clearblue, “makes the final product unique.”

This exceptional feature meets the demands of anxious and excited couples who are eager to plan. The Clearblue study showed that the advantages of double confirmation for many couples were that they could: plan when to announce the pregnancy to family and friends; book relevant doctor’s appointments early; and consider important aspects about the health of their baby.

So how does it work?
• The Clearblue Digital Pregnancy Test works by detecting tiny amounts of hCG (human Chorionic Gonadotrophin) in a sample of urine. This is the human pregnancy hormone and Clearblue can trace this from the day your period is due, making it capable of extremely early detection.
• When urine is applied to the absorbent sampler, the test is activated. A ‘Wait’ symbol on the LCD screen indicates the test is working, and within 3 minutes an easy to read result will appear.
• If the test is positive, ‘Pregnant’ will display in words along with the Conception Indicator result. This is shown as an estimate of how many weeks have occured since cinception: 1-2 weeks, 2-3 weeks or 3+ weeks.
• If the result is negative, ‘Not pregnant’ will appear on the screen.

The Clearblue Digital with Conception Indicator is an innovative product, which has provided a revolutionary way of testing for pregnancy. It is a rapid, sensitive test that gives unmistakeably clear results - results most would agree are extremely useful to learn.

It is available nationally from major supermarkets and pharmacies in a single pack (RRP $19.95) and double pack (RRP $25.99).

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