Forget bad boys. Women are after genuine, everyday guys - judging by the line-up for this year's Cleo Bachelor of the Year.
What do women want? It's the age-old question that not even women themselves can answer, let alone males.
If it were up to a glossy magazine to decide, we'd all be chasing AFL players with washboard stomachs or high-earning actors but this year, Cleo magazine has thrown a spanner in the works.
The mag's annual Bachelor of the Year ordeal (and it is quite the ordeal for some nominees - bashfully posing for photos, modestly wishing they could be anywhere else but there) has revealed its Top 50 finalists and they are, well, mostly everyday blokes.
"There is a bit of fame action going on but we have a great mix of regular everyday guys as well," Cleo editor Gemma Crisp told AAP in Sydney on Tuesday. "We tried to get a good mix of people with profiles and then not so much. We've got a town planner, a chiropractor - they're disgustingly good looking at the same time but I think it's important for readers to be able to relate and think they could date these guys."
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And of course there are some familiar faces in the mix.
Included in the names mentioned are Home & Away's Dan Ewing, 25; DJ Chris Stafford, 31; Bondi Rescue's Anthony 'Harries' Carroll, 34 and Olympic swimmer Eamon Sullivan, 25 - who is the favourite to take the crown from last year's winner, Underbelly star Firass Dirani.
But what about the line up of guy-next-door types that nobody's heard of?
Introducing Daniel O'Keefe - the 26-year-old town planner from New South Wales who loves travelling. Or Andrew Shelton, 25, a software architect/systems administrator who's hero is his mum.
"I think there's been a shift, especially with bad boys. I think girls are a bit sick of it. We've got enough drama in our lives without having someone off doing crazy things, so I think we finally just want someone who's going to treat us well because Australian women know they deserve to be treated well and that's what it comes down to," Crisp explains.
At least this year's Top 50 Bachelors have some clue as to what women want.
"The best skills for a man is to listen to a woman, and hold the listening until they finish their sentence," Justice Crew star Emmanuel Rodriguez said. "If you can listen to a woman and appreciate who they are, that's it, game over - if you can just listen that's great," he says.
Considering women speak up to 21,000 words per day compared with the male's mere 7,000 - this could be the answer.
"Girls are after genuine guys, I think everyone's over the `up there' and famous guys now so it's a bit more about the 'every day' fella," declared MTV's Freshwater Blue star and Saba Menswear designer Luke Scott. "The bad boy image is done this year, it's all genuine guys with good careers and a good plan - and a little bit of good looks don't hurt either," he says.
The Top 50 finalists, voted by a panel of celebrity female judges, reflect that today's woman prefer the wholesome bloke as opposed to the dangerous womaniser.
Crisp believes women are now after a man who has his priorities right and cares about the world around him.
"From the Olympic swimmer who couldn't resist showing off photos of his new puppy at the Bachelor photo shoot and our wildcard who donated almost $40,000 of underwear to the Queensland flood victims to the bachelor who works for a company that organises mentorships for indigenous high school kids, Australian women can't resist a guy who goes out of his way to help others."
By Carly Williams, AAP