A bodybuilder has eaten his wife's placenta in the hope of "making some gains".
A bizarre new video of a man barbecuing and eating his wife's placenta is shocking viewers.
"What better way to celebrate the birth of your child than to dine on the organ that provided it with life during the pregnancy," Australian natural bodybuilder, Aaron Curtis, wrote on the video he posted to YouTube.
He starts by showing the placenta, which he reportedly kept in the fridge for a week. Aaron then takes a portion of the sizeable placenta and grills it on a sandwich press.
When asked how it tastes, Aaron replies, "it tastes like liver" and concludes he overcooked it. Oh my.
Watch the clip below:
While eating placenta is not a new ritual, thanks in part to the Kardashians, it has become more commonly consumed in pill form.
After the birth of her second child, Saint, Kim detailed her decision to try eating her placenta.
"I heard so many stories when I was pregnant with North of moms who never ate their placenta with their first baby and then had postpartum depression, but then, when they took the pills with their second baby, they did not suffer from depression," she wrote on her website. "So I thought, 'Why not try it? What do I have to lose?'"
She subsequently had her pill freeze-dried and made into a pill, which she concluded made her feel "more energised" when she took it.
"I had great results and felt so energized and didn't have any signs of depression," she said. "Every time I take a pill, I feel a surge of energy and feel really healthy and good. I totally recommend it for anyone considering it!"