There's nothing quite like the smell of a newborn baby's head.
If you've caught yourself wanting an extra cuddle of a newborn just to smell its iconic baby scent, you're not alone. In fact, experts have revealed that the 'new baby smell' is as addictive as taking drugs.
Science researchers from the University of Montreal found that when mums smell even a little of their newborn baby's head, it triggers their dopamine levels.
Essentially, a baby's scent ignites the maternal bonding emotion and targets the same part of the brain that is associated with reward.
This area is also highlighted by delicious food, sex and drug cravings - essentially, the space for desire.
“What we have shown for the first time is that the odor of newborns, which is part of these signals, activates the neurological reward circuit in mothers,” study author, Johannes Frasnelli says.
“These circuits may especially be activated when you eat while being very hungry, but also in a craving addict receiving his drug. It is in fact the sating of desire.
“It is possible that childbirth causes hormonal changes that alter the reward circuit in the caudate nucleus, but it is also possible that experience [of smelling their own baby] plays a role.”
While the study targets mothers, we can admit that basically everyone loves that new baby smell. And now we can justfy it!