Realising Your Potential

Samantha Wills, Marion Grasby & Chantelle Ellem unite to encourage the nation to take their passion to the next level

Research released reveals career ambitions dreamt up in the schoolyard will become reality in adulthood for one in six Australian children.

The research, conducted on behalf of American Express, examined adults’ feelings towards following their dreams and realising their potential. The findings reveal many Australian adults never outgrew their childhood dreams; and those aged 35 years and younger are most likely to have turned these dreams into their livelihoods.

Having a dream and achieving it remains a priority for nine in 10 adults, whose top three aspirations for 2013 are to gain more knowledge, live a healthier lifestyle and gain more independence.

Accomplished Australians - designer Samantha Wills, former MasterChef contestant Marion Grasby and blogger Chantelle Ellem, today launch a campaign called Realise Your Potential in 2013 which will help three individuals take their passion to the next level.

For campaign ambassador Marion Grasby and the star of Lifestyle’s new show ‘Marion’s Thailand’, cooking was a passion since childhood. “Not everyone is fortunate to be able to pursue something they love and have the opportunity to turn it into a career like I did. Through Realise Your Potential in 2013, we’re giving three deserving people the means to express an interest or pursuit they’re most passionate about and providing them with the opportunity to take it to the next level.”

“Realise Your Potential in 2013 is all about supporting people’s passions and giving them the means to devote more time and energy to them,” said Lisa Vehrenkamp, American Express Managing Director.

More key findings:

• The majority of people surveyed (eight in 10) say they had more control over their lives than their parents did, which has allowed them to realise their potential
• Nine in 10 Australians agree that personal fulfilment goes beyond just job satisfaction and is the most important thing in life
• Six in 10 Australians say that they never want to be defined as a grown-up because they are constantly evolving
• More than three-quarters (76%) of Australians agree they are always striving to learn new things, owing to a continual quest for more fulfilment in their lives
• Almost one in five (19%) have learnt a new skill or developed a talent to broaden horizons
• Social networks have opened the eyes of 58% of Australians to what’s possible in life, with 35% admitting social media has made them more competitive in the goals they set

American Express Realise Your Potential in 2013 is live from 31 January to 21 February 2013. To enter visit and join the conversation at #AmexAu

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