PureVia Natural Sweetner

Naturally sweet, Naturally lower in calories

There is another way to keep off the unwanted kilos with natural sweetner, PureVia™. Made with Stevia plant extracts, PureVia is a natural sweetener blend with 90 per cent less calories than normal sugar*. It is the perfect alternative if you are looking for a naturally sweet way to keep a healthy, balanced diet without having to compromise in taste.

Why PureVia?
PureVia can play an important part in a balanced diet. Leading nutritionist and author Dr. Joanna McMillan Price believes PureVia is good news for the many Australians who are battling the bulge, “Reducing daily kilojoule intake is the only way to tackle overweight and obesity. With 1 in 6 Australians considered obese, the introduction of a reduced-kilojoule, naturally derived sweetener like PureVia is certainly a step in the right direction.”

PureVia allows you to sweeten foods such as hot and cold drinks, fruit, yoghurt and cereals without the guilt. Using PureVia in a cup of coffee instead of a teaspoon of normal sugar will save 64 kilojoules every time – “It is the perfect companion for the waistline as we head into summer,” says Dr McMillan Price.

How is PureVia made?

The main sweetening ingredient in PureVia is a purified extract of the Stevia plant, known as Steviol Glycosides, with high Rebaudioside A (Reb A). A member of the Chrysanthemum family, Stevia has been used as a natural sweetener in South America for hundreds of years. Until now, however, the taste has not been comparable to sugar.

After the Stevia leaves are milled, a tea-like brewing method is used to unlock the best tasting extracts of the plant, which is then purified to produce a natural extract that is 200 times sweeter than sugar.

This purified extract is then blended with other select natural sweeteners and flavours to create a reduced kilojoule sweetener with a clean, crisp taste. PureVia is gluten-free and does not contain wheat, barley, rye or oats.

How Does PureVia compare to other Sweeteners

What’s unique about PureVia is it is made with steviol glycosides (with high Rebaudioside A) and it is not artificially processed, has no preservatives and all of its ingredients are certified non-genetically modified.

Where can I find PureVia?


PureVia will be stocked in the sugar aisle at leading supermarkets nationally.It is available in a 40 sachet and 80 sachet pack. Each PureVia Sachet (13.1 kilojoules) sweetens like two teaspoons of sugar (140 kilojoules).

About Whole Earth Sweetener Company

Whole Earth Sweetener Company is committed to providing naturally reduced kilojoule alternatives to sugar allowing people to maintain a healthy balanced diet. Formed in 2006, the company continues to develop a vertically integrated business that will bring products that are perfectly sweet and perfectly natural from the farm to consumers.

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