Is magnesium the missing ingredient in your beauty cabinet?

We met Cassie Sanghvi, pharmacist and co-founder of brand new magnesium-rich beauty line The Base Collective, to learn more about why we should own magnesium-based body wash.

We know magnesium is great for strong bones and muscle restoration. There’s even some evidence to suggest it can aid to fight depression, lower blood pressure, decrease sugar cravings, reduce inflammation, prevent migraines, and soften the effects of PMS.  

Magnesium is the ninth most abundant element in the universe – and importantly, the eleventh most abundant element by mass in the human body.

Basically, it is a pretty vital component of good health. Magnesium is involved in regulating a great deal of biochemical reactions in our bodies – things like muscle and nerve function, blood glucose control, and blood pressure regulation.

And apparently – most of us don’t meet our recommended dietary allowance of about 300-400mg per day.

Magnesium is found in things like boiled spinach, dark chocolate, black beans, cooked quinoa, almonds, avocado, salmon, and cashews. As well as this, there are plenty of dietary supplements like powders and tablets available at the chemist too.

But what if you could scrub, soak, or oil up with magnesium to lift your intake instead? This is the idea behind The Base Collective’s magnesium-rich beauty line.

“I've always had a passion for organic and natural products which was heightened after I became a mum and wanted to do the best by my children,” explains Cassie of why she decided to kick off The Base Collective with business partner Carly Pountey.

The Melbourne based duo felt “there was a gap in the market for products that genuinely promise no nasties, but still look good.”

As for how their new magnesium line functions, Cassie explains the range works via transdermal application, or absorption through the skin.

“The skin is our largest organ and everything that goes on it also enters our body,” she says. “You can take magnesium supplements orally, however magnesium requires a really long transit time in the gut to be absorbed into the blood stream.”



According to Cassie, magnesium can also be quite irritating to the gut – and many people who take supplements orally can experience stomach aches and lose bowel movements.

“By using the skin as a means of delivery, we bypass the gut and the magnesium is delivered straight to the blood stream which means it can get to work without causing gut irritations.”

In The Base Collective magnesium range is a white tea body balm, hand and body wash, bath salts, and body oil. “Our Magnesium Oil is our most concentrated product and depending on what you are using it for will depend on how you would apply it,” says Cassie.

“For example, if you have a headache we recommend spraying directly to the nape of the neck and rubbing a little on your temples. Whereas when assisting with sugar cravings a couple of sprays morning and night on your stomach helps keep those cravings under control.”

The Base Collective’s range even includes a spray and wash for pets. “The benefits of magnesium on cats and dogs are similar to those for humans,” Cassie adds. “Our pets need magnesium to produce energy, keep active, maintain immune function and also assist with muscle recovery following exercise.”

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