Aussies Not Feeling the Love on Valentine's Day

It seems we’re not all a nation of softies when it comes to St Valentine’s Day. According to new research, the majority of young Australians don’t like February 14th or don’t want to celebrate the most romantic day of the year.

The NAB Relationships Survey was launched as part of a campaign to encourage people to evaluate their relationships and revealed that over half of us do not like the day.

The study also found that for many, it’s not just a day of wining, dining and romance, but a cynical marketing exercise to make us buy things (44 per cent). For many of Australia’s singles it can be a day of dread with one in four (25 per cent) seeing it as a time that makes single people feel bad about themselves.

Relationship commentator and author, Zoë Foster, said that while for some young people in a relationship the day can be filled with romance, it is also a time when couples assess the health of their relationship, and look at their options.

“Between new year and February 14th is a time when many evaluate whether their relationships are right for them.” Almost half of young people will actually break up with their partner around Valentine’s Day – it’s almost what you could consider ‘break-up season’.

“Trust, respect and honesty are all of incredible importance. So, if you’re partner has cheated, or you’re feeling its run it course, or you just don’t bring out the best in each other, perhaps it’s time to move on.” said Zoë.

The survey found that as many as one in three unmarried couples used Valentine’s Day to evaluate their relationship and determine if it is what they wanted. While up to one in four young people admitted to having stayed in a relationship over Valentine’s Day even though they felt they were going through the motions in a relationship that had lost its spark.

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