There's no doubt Instagram is an essential tool in building your brand. If you're not the most tech-savvy, fear not. These top 5 tips will allow you to kick start your business, like a pro.
Beginning Boutique was recently named the number one brand in Australia for social media engagement. Sarah Timmerman, the #girlboss behind the brand, knows a thing or two when it comes to the power of social media and how to grow your brand by working the camera.
Sarah shares her top 5 tips for kick starting your business, using Instagram.
1. Find out what works
With the time and effort you will be investing into social media, you need to have a strategy to back this up. Find out when your customers or followers are online most, find out what they are engaging with most and tailor your content strategy around this. Don’t post 10 times a day if you aren’t seeing any interaction with half of these posts. If your followers are only online before work, during lunch, and after dinner, then only post at these specific times. You can use Iconosquare to see your optimal posting times.
2. Be consistent
Once you know what and when works, then stick to this schedule. If you are using Instagram for a business then it is most likely going to assist in driving sales, so don’t forget to post for a few days if things get busy as you will see a drop in engagement, likes and most likely sales. On the same note, don’t post three times in a row when you have forgotten to post for a few hours or days as this will seem like spam.
3. Only post beautiful images
If you are trying to take your Instagram to the next level, you need to be dedicating time to creating beautiful images. Your feed should look consistent and beautiful – whether that is with bright colours, a monochrome style, or whatever your brands style is. Remember people will click on your profile before clicking follow, and they will see your feed as a whole before clicking on any images – you want it to look flawless.
4. Have others make beautiful content for you
If you are not a photographer or graphic designer, then don’t put too much pressure on yourself to produce flawless images. If you are in the position to hire a professional to create your content then I highly recommend this. You can still have creative control over the style and products featured, however you know the image quality will be of a high standard. You can also reach out to bloggers and influencers to create content for you. Whether that be them wearing your items, reviewing your product or attending your event.
5. Ask questions!
Social media provides you with a platform to ask your customers anything, which is something a lot of brands and personalities don’t leverage. Involving your customers or followers in a constant conversation will keep them engaged, as well as provide you with valuable insight into the content they want to see.
On a final note, do remember that it takes a lot of time to build a following on Instagram; don’t take it too seriously and have fun with your content and followers.
For those who want to kick start their business with the power of social media, Sarah Timmerman will be speaking at Online Retailer Conference & Expo, 22- 23 July, 2015. KickStarter Passes are now available.