Shaynna Blaze: Why interior 'trends' don't matter right now

This winter is all about four words - Few. Simple. Well-made. Sustainable.

Trends. First they were dictated by the decade society was living through - Victorian, Art Nouveau, Art Deco, through to the Pop Art and minimalism of the 1950s and 1960s.

Each era had a distinct style and that was reflected in the architecture and styling of the time.

Back when I started working in interior design, retail interiors had a lifespan of seven years, then that was eroded to five years, at which point I moved into residential design.

These days if a shop hasn't been revamped in the last six to 12 months people start to wonder what's going on!

What happens in retail interiors creates expectations in the home and the speed with which interior trends move these days is getting us into trouble. When it comes to trends we’ve almost hit maximum velocity!

That’s why the trend this winter is NO TREND!!!

We’re favouring timeless pieces that create a foundation for our interiors. Japanese Zen and Scandinavian investment pieces that will last a lifetime, even as other elements in the home ebb and flow around them.

Few. Simple. Well-made. Sustainable.  That is the current 'trend'’.

And make no mistake, life ebbs and flows at break neck speed these days so it’s no surprise that increasingly we’re seeing interiors that cushion us against our hectic lifestyles.

I’m talking big format tiles and splash backs that are easy to clean, and bold, minimalist pieces that are easy to clean around.

That’s not to say that if you like little bits and pieces you can’t still indulge the collector in you. Just do as I do and keep the clutter in a cupboard and simply cycle one or two favourites at a time into your vignettes.

If you think there’s a danger that this simplistic approach might be a bit generic you’d be right. But there’s a way to ensure this return to minimalist design creates a casual, beautiful feel, rather than creating a stark, cold impression - and that’s colour.

While the current approach is to reduce colour and favour a monochromatic colour palette, introducing one additional colour with your black and white interior can work wonders to inject life into your space.

You can do that by selecting artwork with a pop of colour, or introduce cushions in a bright hue or glass lamps that pack a colour punch.

Talking artworks, if you’re a minimalist at heart this article is probably music to your ears and you can’t beat a series of three or four black and white photographs artfully arranged on your walls, if you’re looking to up the sophistication of your interior.

Our world is so fast it’s inevitable that settling on a personal style can be a confusing process. The simplicity of minimalist monochrome is the perfect antidote, settling the mood and calming the soul after a hectic day.

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