IKEA isn’t generally known for their green approach to furniture – but their new August collection features emerald green hues as well as sustainable craftsmanship.
Over the years, IKEA has been huge player in ‘throw away culture’. The idea that you can buy simple and on-trend furniture so cheap that it can be tossed shamelessly after a few years of wear and tear, is the basic premise of the business.
It’s made furniture and design more accessible, but it’s also meant tonnes of the Swedish furniture giant's temporary storage solutions, dining chairs, and couches have ended up in landfill.
Recently, however, IKEA has tried to shake their consumer-culture image with a few sustainable, humanitarian, and environmentally-focused initiatives. They've also revealed a host of innovative design collaborations.
In 2016, the company’s specially appointed Chief Sustainability Officer, Steve Howard declared the western world had reached “peak stuff” and announced a huge ongoing company initiative to help customers recycle their IKEA products.
It seems we’ll be seeing some of this thinking come to life next month, with a few sustainably-minded items in IKEA’s latest collection, due in store in August.
The NÖDEBO rug is striped with soft shades of green, and has been handwoven in wool by skilled craftsmen in India and Bangladesh. The rug is a part of an IKEA initiative addressing issues in the carpet weaving industry.
IKEA has established regulated weaving centres to make sure workers get fair wages and safe working conditions. According to IKEA, the initiative has enabled local workers to have a regular income to support their families and communities. Also in the range is the pop-bright KRÖNGE rug.
The ODGER chair is made of a mix of wood and plastic. More than 50 percent of the plastic makeup is recycled, making it a more environmental choice than other oil-based plastic products.
The glossy black BACKIG dinnerware set has been made partly of glass from IKEA factory scraps, which have been melted down and had liquid pigment added.
The PINNARP ash wood worktop has been made using a technology that places solid ash on top of particleboard. The technique means less solid wood is used, while making the worktop durable and able to withstand water and moisture – so it should withstand its life in a busy home kitchen for a long time.
New BROGRUND taps feature a ‘flow restrictor’, which mixes water with air – resulting in up to 50 percent less water being used. They also have a cold start that reduces hot water consumption.
Also in the collection are cushion covers made with a mix of 50 percent ramie and 50 percent cotton, which are able to be washed in 40 degrees, reducing household emissions. There’s also an owl shaped night lamp, which uses energy saving LED making it a little more environmetal to leave on during the course of the night.
The collection will be available in store at IKEA in August.