The Danish toy company are making Lego pieces from sugarcane in an attempt to reduce their plastic use.
Lego have been one of the major distributors of plastic materials for generations, but recently, along with several other global companies, they have taken actions to reduce environmental harm.
As part of a new initiative, the toy company are creating new bricks made from plant-based materials found in sugarcane.
While they launched their first sustainable products in 2018, the company declared they are on their way to be fully sustainable by 2030.
The sustainable toys are currently available in the shape of plants, bushes, leaves and trees, with the regular bricks to follow suit in the future.
While the new material still has plastic elements to it, the sugarcane allows the toys to be softer, more flexible and more durable than conventional plastic.
The announcement comes as part of a new initiative, with a goal to make all Lego bricks from the sugarcane material by 2030, as well as the packaging.
While the execution is in early stages, Lego's decision to minimise plastic will be of huge effect to the world.
260 million tons of plastic is produced each year around the world, with 10 per cent of it ending up in the ocean. 91 per cent of plastic never gets recycled, and the material doesn't degrade.
The company may have a long road ahead, but they're on the right path to leading a better future.
Main image courtesy of: impactpositives