Is Pantone's 2018 Colour Of The Year their quirkiest choice yet?

Pantone's Colour of the Year is pretty 'out there'.

The hottest colour of 2018 is going to be a deep shade of purple, according to colour creators and trendsetters, Pantone.

The paint company deemed a tone titled 'Ultra Violet' to be the future colour we'll all be seeing, living and breathing come next year. 

"A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future," Pantone stated. 

 

 

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The 'enigmatic' shade of purple is supposed to conjure thoughts of the cosmos, while also capturing the unattainable essence of rock star royalty.

"Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now," the website confirmed.

"Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of ultra violet to the forefront of western pop culture as personal expressions of individuality."

When it comes to homewares, Pantone says Ultra Violet is a brave choice which can be softened by blending with decor in more subdued or neutral tones. 

"Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall," the company said.

"As a colour that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take centre stage in interior spaces as large and small hotels harness colour and design to entice travelers and stay relevant."

Previous colours have been a little safer. Last year's was grass-hued Greenery, and 2016 had both crystally Serenity and millennial pink Quartz. 

Mauve, lilac, lavender, periwinkle, plum, or wine - without a doubt, purple is polarising and it can be a tricky shade to pull off. However, purple can also work as an avenue to create stylish intrigue. 

Pantone's purple asks us to be bold - so here are a few purple ideas, and where to shop them. 

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