Who decides what paint colours will be trendy and how do they do it?
Colour brings things to life and can evoke our emotions without us even realising. When it comes to choosing colours for the home, many of us spend a lot of time and money trying to determine what colours will appeal to us.
Seeing the right colour affects our mood and spirit. It influences what we want to eat, what we want to buy, what we put in our homes. And which tones are in and which ones are out is a serious affair. In fact, it's big business. For example, you may think that you chose the colour for your living room walls all by yourself. But you didn't. It was decided by a team of people whose job it is to predict exactly what you are going to like.
It's certainly no accident that suddenly, in a season, the colours we see in fashion all seem to turn the same shade. There are a variety of colour forecasting companies such as Future Laboratory who put together palettes of colours to be used by numerous industries.
Colour prediction is a lot about reading, watching society, watching the movies, watching where culture's going, where people are going on holiday. It's about understand psychology and how people work. World events and news can also affect what colours are in fashion. And every decade has had its colour; 1970's - burnt oranges, avocado, olive greens and browns; 1980's - greys and pale pinks; 1990's - whites, beiges and neutrals.
The current world events predict a desire for colours that provide feelings of security and cocooning, colours inspired by nature with soft, safe, reassuring tones. Tranquil soothing muted blue tones reflect clear bright skies and vast coastline. Nature's green and stone tones give a sense of rejuvenation and bring the outdoors inside. These colours create a peaceful relaxed and calm environment.
On the other hand, there are also bright optimistic hues of yellows and golds that create a jovial space, give a luminescent radiant glow and add warmth and character.