IKEA is making a fragrance with high-end perfume brand Byredo

Swedish champions of affordable furniture have partnered with perfumer and fellow Swede Ben Gorham, the founder of covetable high-end scent house, Byredo.

IKEA has announced they will be making a fragrance collection of sorts for the home.

The announcement posted to the IKEA Today blog is pretty light on details, saying ‘it’s still a surprise’ but that they will be launching ‘something scented’ alongside Gorham.

The yet-to-be-revealed scent collection will 'explore scent in the context of aesthetics and interior design' and the idea of invisible design.

Basically, they're looking at 'new ways of bringing scent into the home'.

“I know most people have associations of visiting their grandmother’s house – whether it’s her perfume or the flowers or her cooking – smell is a very relevant part of the home. It creates a sense of comfort and security. We seldom speak of it and I think this project enforces that as well: getting people to think about smell,” Ben said in a staement.

The product is a part of IKEA's broader approach to design - that's all about inegenuity and affordability. Considering a Byredo candle will set you back about AU$80, this is good news.

"We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong,” Ben explains.

The Byredo announcement follows on from another design-led partnership with of-the-moment indie fashion label Off-White, which was announced at IKEA's Democratic Design Days event earlier this month.

At the event, IKEA also discussed design ideas for a home on Mars in partnership with researchers at NASA, and a partnership with Apple for augemented reality DIY home design.  


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Posted by Ian389Report
A fitting name for the scent might be "Wood Shavings"?