Mary Portas


Retail marketing guru Mary Portas is one of the UK's foremost authorities on retail and brand communication. As founder and Creative Director at respected London retail branding and communications agency, Yellowdoor, Mary is recognised throughout the trade as the Queen of shops.

Previously Creative Director of Harvey Nichols, Mary repositioned the Harvey Nichols brand into the world renowned store and restaurant group it is today.

Mary's foresight and unique knowledge of brands, retail trends and consumer insights prompted her to launch Yellowdoor in 1997 when she saw a need for integrated and creative brand communication in the retail, fashion, luxury and beauty sectors.

Under Mary's guidance, Yellowdoor has created category challenging campaigns for a wide range of brands on the high street including Clarks, Louis Vuitton, Oasis, Swarovski, Dunhill, Boden, Thomas Pink, Miss Selfridge, and Patek Philippe.

Mary travels regularly and frequently lectures on the theme of branding and retail.

Her first book Windows – The Art Of Retail Display (published by Thames and Hudson) was translated into five languages, and quickly became the worldwide authority on the subject.

In 2005 Mary was commissioned to write a weekly feature in the Saturday Telegraph Magazine reviewing the state of the nation's shops. Mary now sits on the panel judging the annual national Telegraph Best and Worst shops in Britain awards.


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