The actress announces her brand new business venture in wine.
Widely known for her love of cosmopolitan cocktails from her Sex and The City days, SJP now has a soft spot for wine.
So much so that she has just launched her very own New Zealand Sauvignon Blanc, called Invivo X, SJP.
The fashion icon has been very hands on in the making and blending of the wine to create its signature taste along with the label design.
X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc! First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch! Starting day 1, this collaboration has been real smooth, just like a fine wine, from those early conversations to designing the #invivoxsjp label to my first blending sessions, all thanks to the mellow, amazing and grape smart @Invivowines fellows that I am fortunate to call partners. For ongoing updates, follow @invivoxsjp. Cheers! X, SJ
“I have thoroughly enjoyed the collaboration with Rob and Tim from Invivo,” explained Sarah Jessica Parker. “Every part of the process from our initial conversations discussing wine styles, to the creative process on the brand and label design and of course, the Sauvignon Blanc blending session; it’s all been one exciting step after another. And a thrilling education in the business of winemaking, but more importantly, the love and passion behind Invivo.”
Tim Lightbourne and Rob Cameron, travelled to New York City for a private blending session with SJP to finalise everything before announcing the finished product, which will be available in September.
“Sarah Jessica loves the fruit purity of Sauvignon Blanc, but wanted to make a wine that has some weight behind it,” explained Invivo winemaker Rob Cameron.“The result is a beautifully well-balanced drop. It’s not a typical Marlborough Sauvignon Blanc, this will continue to develop for up to seven years.”
Also, the unique name of the wine was given a personal touch from Sarah Jessica by adding the X, SJP, which is her signature sign off on emails and Instagram.