Say Yes to the Dress: Atlanta reveals the inner-workings of Bridals by Lori, the USA’s largest full-service bridal salon. Located in Atlanta, Georgia and oozing with Southern charm, Say Yes to the Dress: Atlanta is part fashion show, part bridal story and part family therapy. The series reveals the progress of the store’s sales associates, managers, and fitters, and profiles soon-to-be brides on a mission to attain their perfect wedding dress. The series uncovers the hurdles every staff member must face to ensure each bride is completely satisfied on what is likely to be the single most important day of her life. Viewers can expect tantrums, tears and tonnes of taffeta, as they discover exactly what each bride is prepared to endure in pursuit of her perfect wedding dress.
A bride's list of demands keeps the staff busy but may also make it difficult for her to find the gown she wants; a woman defers to her fiance on her dress decision, in violation of the salon's rules.
A bride's body art on her shoulder drives a wedge between her mum and future mother-in-law; a woman finds the dress of her dreams, but is shaken by the fact that she can't afford it.