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Coke On The Rocks

About the Show

About the Show

The world's biggest brand is in trouble. Coca-Cola's been accused of contributing to the obesity epidemic with their sugary drinks, and now some schools in Britain are refusing to stock their fizzy products. In America their share price has slumped and even the Terminator, California Governor Arnold Schwarzenegger, has come out against Coke in schools. The Money Programme investigates Coca-Cola's predicament and looks at their attempts to fight back as they branch out with healthy fruit juice, and try to claw back territory from bitter rivals Pepsi. Is Coke on the rocks?

 
 

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