The tap connects to the BRITA water filter below the sink, making it easy to install and meaning no need to drill holes in bench tops or sinks.
The product strengthens the company’s strategic expansion to be more than just hydration, emphasizing that filtered water should be a part of our daily cooking and drinking ritual. To further reinforce this message BRITA has partnered with celebrity chef, Gary Mehigan. Known for being a family man, chef and all-around ‘good guy’, the popular judge from Australian MasterChef is the official spokesperson for BRITA, promoting the use of filtered water for cooking and food preparation.
Mehigan says “Everyone knows how important it is to drink clean, clear water. Water is also the essential ingredient for your food and your kitchen. With the launch of BRITA’s 3 Way Water Filter Dispenser last year they ensure using filtered water for cooking and food preparation will become even more accessible & effortless. Giving you and your family great tasting filtered water at your fingertips.”.
The 3 Way Water Filter Dispenser ensures using filtered water for cooking and food preparation is even more accessible & effortless, making it the essential ingredient for your kitchen. www.brita.com.au
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