New Fashion Label: May.

It was out of frustration and desperation for wearable, edgy and affordable on trend basics that May the Label was conceived in April 2009.

Georgia Phillis, the quiet designer behind May, noticed finding the right staples for her wardrobe became increasingly hard. ‘I could never find enough good basics to fill my wardrobe, even though there are so many retailers out there,’ mused Melbourne based Phillis, ‘It’s sort of like water water everywhere, but not a drop to drink!’

Simplicity is Phillis’ personal style, and now it is the also key philosophy behind May. ‘May is a label ultimately designed for a customer like me – I want pieces that can be worked back with everything.’ she said of her collection, ‘it’s not fussy and all about the finer details.’

Cute dresses and cool separates made from frothy crepes, light cottons and soft jersey in a neutral palette of chambray, creams and black capture the minimalist in Phillis’ perfectly polished pieces with delicate details like ruffles, bows, subtle peak shoulders and scalloped hems. Completing this fresh silhouette are chunky timber platform clogs in black and tan, the ultimate shoe for the seasons to come.

For more info visit www.maythelabel.com

Photo Gallery

May. Alexa Low Bow Dress in Tan, $119
May. Charlotte Multi Ruffle Dress in Sky Blue, $159
May. Paige Zip Back Dress in Steele, $12
May. Scarlett Button Up Dress in White, $12
May. Tommy Gathered Sleeve Dress in Steele Stripe - $109
May. Vanessa Scallop Layer Dress in Tan, $119



What do you think?

 
  • Erin
    1 minute ago

    Love the styles...look totally comfortable to wear...love pieces that you can dress up or down to suit any occassion...price point is great affordable for everyone

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