Launching almost three years ago, the channel celebrates the inspirational, the motivational and downright sensational, and its sexy and playful new look will reflect what YOU’s sassy viewers want.
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Home to popular hit series Big Fat Gypsy Weddings, The Only Way Is Essex, Gok’s Fashion Fix, Wife Swap Australia, and Dance Moms, the channel knows what women want to watch. Reaching over 3.3 million viewers each month, LifeStyle YOU is becoming one of subscription television’s fastest growing channels among women aged 18-49 years.
As part of the channel’s nip and tuck, a collection of new look idents have been specifically tailored to entice YOU’s fun loving female viewers, as well as a flirty, fresh tagline, ‘Look at…YOU.’ Each playful and irreverent ident will be aired throughout the channel’s hit programming, injecting a sweet distraction and some eye candy.
“It's been almost three years since LifeStyle YOU launched and our growing audience is continually engaging with the mix of fresh programs and the ‘OMG’ content on offer,” said Jens Hertzum, Creative Director, LifeStyle Channels. “The YOU brand needed to align itself with the attitudinal, playful and emotional content that Australian women love to watch. I’m delighted with the new idents and new ‘Look at…YOU’ tagline as they reflect the growing demand for the forward thinking, fun and unique female skew content that we are experiencing.”
Meet ‘The Men of YOU’, who feature in the channel’s new idents - Grounds Man, Iron Man, Muffin Man, Boss Man, Pool Man and Fire Man.
They are all so perfectly sculpted that their clothes literally fly off. From a drop dead gorgeous fireman heroically hosing down engulfing flames and saving a cute fluffy puppy; to a handsome homemaker baking delicious muffins for you to devour, guilt free; and a dreamy hunk ironing in nothing but briefs while gazing into your eyes with his intimate and loving stare, all are specifically created to appeal to every woman’s fantasy, inviting sexy, sassy and smart Aussie ladies to 'Look at…YOU.’
LifeStyle YOU, watch as we reveal all. It’s sexy, sassy and smart. Look at…YOU!
I really don't get it. What's with the nudity? I understand that you're rebranding but this seems out of context.